Although imagology, the field studying national and cultural images, for decades has focused on literary discourse, recently there is a tendency to include forms of recontextualization in non-fiction. In modern media societies, journalistic discourse is highly influential in producing and distributing national and cultural stereotyping.
Research in neuroscience is changing the way human mental and physical faculties are understood. Most disciplines in the humanities and social sciences are being shifted by the findings of the new science of mind. This presentation is a preliminary exploration of some of the implications of research in neuroscience for translation studies.