TRSS (HK) 2010 Public Lecture
Comparative Rhetorics, Hermeneutics and Semiotics in Intercultural Communication
Rhetoric includes poetics, the production of texts, as well as aesthetics, the analysis and appreciation of texts. But rhetorics vary from one culture to another. Each culture has its own hermeneutic circle for interpreting its own cultural references, but one culture’s hermeneutics may not be commensurable with another culture’s literary traditions or imaginaire.